Organizations and individuals spend a significant amount of time strategizing, ideating, collaborating and designing organizational and personal priorities and activities. The outcome of these efforts results is the creation of valuable intellectual assets. What is being done to protect these assets?
In short, very little. As part of our daily workflow, we all use tools such as writing pads/notebooks, phones, laptops, tablets, whiteboards, and flip-charts to create these assets. What becomes of the brilliant ideas that have been captured on these tools?
What happened to the picture of the strategic plans that was captured on the whiteboard in your last meeting? Likely stored on co-worker’s mobile phone somewhere! What happened to the notes from a meeting held two months ago? Well, the person who took those notes possibly never circulated them and has now left the company!
Long story short, these assets are scattered everywhere and are not readily accessible. Increasing employee mobility has created challenges around the privacy of organizational information. A recent survey done in conjunction with IDG found that despite the adoption of tools such as electronic whiteboards and web conferencing, large gaps still exist in important areas, including capturing, accessing and building on shared meeting content. According to the survey, “82 percent of respondents agree it is ‘very important’ or ‘critical’ that content is not lost when an employee leaves the company. But only 36 percent are ‘very’ or ‘extremely’ confident that their company is performing adequately in that area. Another study by the American Journal of Computer Science and Engineering shows that 90% of knowledge in a corporate environment exists within the cognitive processes of employees. Current tools for capturing intellectual assets lack the powerful digital capabilities to easily save, share and recall the ideas created.
There is no central repository to securely create, capture, collaborate, share, and manage all of the creative intellectual assets, or to ensure these assets don’t leave an organization, or end up in a box or a drawer and never seen again. Don’t even get me started on the risk of these valuable assets ending up in the hands of competitors!
It is imperative that organizations ensure the free flow of ideas and continuous protection of valuable intellectual assets. Providing effective tools that allow employees to capture, evolve, and manage an organization’s intellectual assets will play a vital role in enabling companies to streamline operations and drive more value. What are some of the ways you think an organization can effectively prevent the loss of creative intellectual assets?
Karam-Ali Talakshi - Director, Legal & Business Affairs, QuirkLogic
Dilu Jojo - Business Analyst, QuirkLogic
To find out more about how Quilla can help capture and manage your intellectual assets, book a personalized demo.